Resource Toolkit
Help Hoosiers by Spreading Awareness About 988
It is important for all of us to share the 988 Suicide and Crisis Lifeline message throughout all 92 counties in Indiana. We have developed the following materials for your use in promoting the 988 message to your friends, your family, your members, and your stakeholders. The content and message materials below are available for you to download and use to spread this important message. Simply copy and paste the email templates, text message copy and graphics to help raise awareness statewide. Check back often as additional materials are being produced.
For national resources, please visit SAMHSA toolkit.
The resource toolkit is available in the following languages:
988 Phone Bank and Mobile Response Team Interviews
TV Spots
Below you will find the television spots that are currently running. Click on the three dots in the lower right corner of the video to save it to your computer.
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TV :10
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Email Copy
The following copy can be used in an email to notify Hoosiers about the 988 Lifeline.
Subject: Help spread awareness for the 988 Suicide & Crisis Lifeline
Dear [name],
988 is a way forward. It’s someone who gets you and gives you the nonjudgmental support you need. It’s whatever you need, when you need it.
988 offers a direct connection to compassionate, accessible care and support for anyone experiencing mental health-related distress, whether that is thoughts of suicide, mental health or substance use crisis, or any other kind of emotional distress.
To help spread awareness of the 988 Suicide & Crisis Lifeline the Indiana Family and Social Services Administration has created a suite of materials. Assets can be accessed here.
If you or someone you know is experiencing a mental health-related or substance use crisis, hope and help is available. Please call or text 988 to reach the Suicide & Crisis Lifeline and speak with a trained crisis specialist 24/7.
Thank you!
Text Message Copy
The following copy can be used in a text message to notify Hoosiers about the 988 Suicide & Crisis Lifeline.
If you or someone you know is currently experiencing thoughts of suicide or a mental health or substance use crisis, please call or text 988 to reach the Suicide & Crisis Lifeline and speak with a trained crisis specialist. 988 is a way forward and is nonjudgmental support you need when you need it.
Option 1
What is 988?
988 is a way forward. A listening ear. The beginning of getting help. Someone who gets you. It’s whatever you need when you don’t know what you need. Call or text 988 Suicide & Crisis Lifeline if you or someone you know is going through a mental health-related crisis.
Option 2
What is 988?
988 is more than just an easy-to-remember number. It offers a direct connection to compassionate, accessible care and support for anyone experiencing mental health-related distress, whether that is thoughts of suicide, anxiety, depression, a substance use crisis or any other kind of emotional distress.
Option 3
What is a crisis?
What is a crisis? Maybe it’s anxiety over money, a stressful relationship or concerns about a family member. Maybe it’s something you experience so often you don’t even think it’s a crisis. No matter what, 988 is here to help you move forward.
Option 4
What is a crisis?
Experiencing a crisis can be overwhelming. 988 is here to help you move forward when you don’t know what’s next. You don’t have to go through it alone. Call or text 988.
Option 5
Talk to a trained crisis specialist.
We all need a listening ear. Call or text 988 to reach a trained crisis specialist to help you navigate a mental health or substance use crisis. It’s someone who gets you. And it’s a way forward.
Option 6
Talk to a trained crisis specialist.
If you are experiencing a mental health or substance use crisis, call or text 988 to be connected to a trained crisis specialist who has your best interest in mind.
Option 7
Words of Encouragement
You, me and 988 – we’re in this together. You can do hard things, and you don’t have to do them alone. Call or text 988.
Option 8
Words of Encouragement
988. It’s more than just a three-digit number; it’s your lifeline.
If you are experiencing thoughts of suicide or a mental health or substance use crisis, call or text 988. It’s a listening ear. And it’s a way forward.
Option 9
Raising Awareness for 988
The 988 Suicide and Crisis Lifeline provides help in the form of an empathetic ear. Please join the suicide prevention cause and share vital 988 resources so all Hoosiers know they have a support system.
A full resource list can be found on 988 Indiana’s website:
Option 10
Raising Awareness for 988
Let’s create a united front on suicide prevention. Every life matters, and we are called to raise awareness until all Hoosiers know about the 988 Suicide and Crisis Lifeline.
Share the 988 Indiana resources and ensure Hoosiers are supported:
Graphics: 1080 x 1920
The following social media graphics are best used as Instagram or Facebook Stories. Right-click (or Control+Click on a Mac) on an image below to save it to your computer.
Graphics: 1080 x 1080
The following social media graphics are best used on Instagram or Facebook. Right-click (or Control+Click on a Mac) on an image below to save it to your computer.
Graphics: 1200 x 675
The following social media graphics are best used on Twitter. Right-click (or Control+Click on a Mac) on an image below to save it to your computer.
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The following social media graphics are best used on LinkedIn. Right-click (or Control+Click on a Mac) on an image below to save it to your computer.
Coloring Pages
The following coloring pages have been created for you to share. Click on an image below to download a PDF version of the pages.
Printable Posters
The following poster and flyer options have been created for you to print and share. Click on an image below to download a PDF version of the pages.
Get help now.
If you or someone you know is currently experiencing thoughts of suicide, or a mental health or substance use crisis, please call 988 to reach Suicide & Crisis Lifeline and speak with a trained crisis specialist 24/7.
Social Media Copy
Use the copy below to accompany graphics on social media.